Tapping Into Something Big
"We're trying to reach all of them, and that's where we got this idea."
NAYYAR IS CONTENT TO POUR BEERS AND INTERACT WITH HIS CUSTOMERS.
Back in the summer of 2016, when Rohit Nayyar first announced plans to expand his West Sacramento bottle shop RoCo Wine & Spirits by adding an adjacent taproom, he expected to start pouring beers within a couple of months. Fast-forward 379 days filled with soul-crushing construction, permitting and inspection, and the usually jovial Nayyar winces at the memory.
“It has definitely been the most challenging and most frustrating part,” says Nayyar, taking sips from a glass of Temescal Local Passion IPA in his now-open taproom. “I did not have gray hair until December of last year, and in the last four months my whole head lit up like a Christmas tree.”...